Perhaps the biggest mistake many marketers make is they ignore the importance of meta description on their websites. Not only do they miss their chance to attract potential customers who might add value to their company, but neglecting this detail makes their website harder to find.
That being said, meta description can make or break a company’s online reputation, and you as a marketer should realize how important it is to implement a strong writing strategy. Identify what you as a company want to sell to your customer and analze the particular keywords that attract a lot of traffic. Once you get that right formula, you will find yourself in a surplus most of the time.
The secret is practice. The more persuasive the description is, the better the chance it will attract the customer and lead them to a purchase. Try these strategies to create stronger meta descriptions.
1. Use an Action-Oriented Approach
Every marketer wants to convince the customer in the first 20 seconds he or she spends on reading an advertisement. Use language that tells the customer exactly what kind of product they will receive after they click a link. Once that is done correctly, you will notice an increase in your daily traffic.
2. Provide a Solution or Benefit
The difference between good and bad meta descriptions is the first sentence, the one that makes the first impression on your customer. You need to make sure you are precise in what you are writing and always provide a solution or a benefit to the customer. If the customer does not identify any benefit from your product from the get-go, he or she will not bother visiting your website.
3. Keep it to 150 Characters
A good description is short and to-the-point. In the current day and age, the customer will always be short of time. That is why marketers need to understand how the customer reacts to their description and curb it accordingly.
4. Never Deceive the Customer
The worst thing you can do is deceiving your customer at a time when you need them the most. This problem can prevail if you add too many keywords into your description, especially when they are not a part of what you are selling. If the content does not fit the search result, you will see a reduction in the overall traffic of your website. You don’t want a customer to leave annoyed. A bad review on social media can affect the number of potential customers you see in the future.