Search engine optimization (SEO) is an important part of any business that wants to be found on search engine results pages. If you find yourself wondering, “What is SEO?”, you’ve come to the right place.
SEO is the process of increasing your website’s visibility on search result pages for relevant keywords and phrases. The traffic driven to your website from SEO campaigns is called organic traffic. Increasing your website’s organic traffic is important because those users who are more likely to convert. Therefore, an increase in your organic traffic means an increase in your ROI.
Remember the Users Intent
As important as search engines are when performing search engine optimization, it’s also important to remember that people use your website. Your website will rank higher in the search results if the content can provide users with the answers they are seeking. In addition, it’s important to use the keywords they are using, and serve your content in a format they want to use.
While considering all of the variables that go into ranking your website, you may find yourself overwhelmed. That’s where we come in. Arvig Media has the SEO experts your business needs to rank higher and bring valuable traffic to your website. We perform both on-page and off-page optimization strategies, as well as local search engine optimization.
Local vs. Organic SEO
When comparing local SEO to organic SEO, there is one major difference. The difference is that local SEO has a geographical element. When a user searches for an industry along with a specific location, the search engine determines local intent. So what does local SEO include? Local SEO is the process of optimizing your company’s online presence so you appear in these local searches. On the other hand, organic SEO focuses on whether or not the content on your website is relevant for certain searches. While performing organic SEO, we use the keywords we discovered during our research to increase your website’s traffic.
Our Process
We start the SEO process by doing an audit of your website. From this audit, we find and fix any technical issues that may be causing your website to rank lower. Next, we do a deep dive into your competitors and your keywords to discover how to improve. From there, we use this knowledge to increase your page rank and grow organic traffic.
When your SEO campaign is implemented properly, you can continue to reap the benefits over time. Providing your users with valuable content that deserves to rank high on the search results page will grow your traffic over time. On the other hand, other marketing tactics require a continuous stream of funds to drive traffic to your website.
Contact an SEO Expert
If you’re ready to take the leap to grow your business, contact Arvig Media to talk with an SEO expert. We can determine if SEO services are the right path for your business. If you don’t think that SEO would be beneficial to your business, we also offer social media marketing services and paid advertising on Google. No matter what you need to bring your business to the next level, our digital marketing experts will work with you to ensure positive results!
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