Growing
Video is the fastest growing ad format! The number of hours being watched on YouTube each month is up 50% year on year.
Easy
Use an existing video, or we can help you create a new video using photos, text, music and/or voiceovers.
Effective
Viewers retain 95% of a message when they watch a video, compared to 10% when reading it in text.
Take a look at these statistics from YouTube itself:
- YouTube has 2 billion logged-in monthly users
- 73% of adults in the U.S. use YouTube
- In the U.S. alone, YouTube will make 5.5 billion dollars in advertising revenue in 2020
- 500 hours of video are uploaded to YouTube every minute
- Each visitor spends 11m 24s per day on YouTube on average
Source: Hootsuite
What business doesn’t want to reach this constantly growing online population?
Just think how many days it would take for a billboard to get close to these numbers!
FAQ
Why should a local service business advertise on YouTube? YouTube is the second largest search engine in the world. It allows you to build a level of trust and authority that static ads simply cannot match. By showing your team, your equipment, and your results through video creation, you humanize your brand. This makes potential customers much more comfortable choosing you over a competitor when they eventually visit your website design.
How do you target local customers on YouTube? We use the same advanced geographic targeting found in our search engine marketing campaigns. We can show your ads to people in specific zip codes or even those who have recently searched for your services on Google. This “intent-based” targeting ensures that your video is seen by people who are actively in the market for what you offer.
Do I need a professionally produced commercial to start? While high-quality production is important, YouTube users value authenticity. We can help you leverage existing assets or use our video creation services to produce “expert-style” videos that feel approachable. The key is providing value or solving a problem quickly, which keeps the viewer from clicking the “skip” button.
How is YouTube advertising different from traditional TV ads? Traditional TV is broad and difficult to measure. With YouTube, we have absolute data on how many people watched your ad, how long they watched it, and if they clicked through to your landing pages. You also only pay for engaged views, making it a much more cost-effective way to build brand awareness than local cable spots.
Can YouTube ads help me get more phone calls? Yes. We include “Call-to-Action” overlays and buttons directly on the video player that allow users to click and call or click to visit your site. When combined with a strong GBP (Google Business Profile), YouTube ads serve as a high-funnel awareness tool that leads to more direct searches for your business name later.
Can we show our ads only on specific channels? We can be very selective about where your ads appear. We can target specific channels related to home improvement, local news, or financial advice to ensure the environment matches your brand. This level of control is similar to how we manage digital display ads, ensuring your message is always seen in a relevant context.
Do YouTube ads help with my overall SEO? While YouTube ads are a paid strategy, they can indirectly support your SEO. Increased brand awareness leads to more people searching for your business by name on Google. These “branded searches” are a strong signal to search engines that your business is a trusted authority in your area, which can help improve your organic rankings over time.
How do we measure the success of a YouTube campaign? We look at “View-Through” conversions, which track people who saw your ad and then visited your website later to contact you. We also monitor how many people visited your specific landing pages after clicking the ad. We provide transparent reports so you can see exactly how video is influencing your lead volume and brand recognition.