No matter what industry you’re in, reviews play a large role in your business’s success. Whether you’re selling products or services, cultivating and managing reviews remain important tasks. Reviews can either attract or deter new customers, which is why they hold so much value.
91% of 18-34-year-olds trust online reviews as much as personal recommendations. What does that mean for your business? As a business owner, you should be developing your review strategy. Your strategy should include how to respond to reviews, what platform to collect reviews on, how to mitigate negative reviews and more. Remember, a quick Google search for your business is all a potential customer needs to make a decision during their purchase journey.
Other benefits of review management include an increase in online visibility, a chance to build your brand’s credibility, and an opportunity to engage with your customers. When you reply to your customers’ reviews, whether good or bad, you help satisfy your customers and create more meaningful content for potential buyers to read. We can’t wait to help you reach your clients and manage your reviews! Contact Arvig Media today for more information!
