How can video creation specifically help my business grow? Video is one of the most effective ways to build immediate trust with a potential customer. By showing your team in action or explaining a complex process, you humanize your brand. This leads to higher engagement on your website design and makes prospects more likely to choose you over a competitor they haven’t “met” yet via video.
Where should I use the videos Arvig Media creates for me? We design our videos to be multi-purpose. You can embed them on your service pages to improve SEO, use them as high-performing YouTube ads, or post them as social media content. Having a library of professional video assets allows you to maintain a consistent and high-end brand image across every digital channel.
Do I need to be on camera, or can you create videos without me? We can work with whatever level of involvement you are comfortable with. While having a business owner on camera is great for trust, we can also produce high-quality motion graphics, “explainer” videos, or use b-roll footage of your work. Our goal is to highlight your expertise in the way that best supports your search engine marketing goals.
Does adding video to my website help it rank higher on Google? Yes. Google favors pages that provide a rich user experience. Video keeps visitors on your site longer, which is a positive signal to search engines. Additionally, we optimize the metadata and hosting for your videos to ensure they can appear in video search results, further expanding your local listings footprint.
How long should a typical marketing video be? The length depends on where the video will live. For social media ads, we usually recommend 15 to 30 seconds to capture attention quickly. For an “About Us” video on your website, one to two minutes is ideal for providing depth without losing the viewer’s interest. We handle the editing to ensure each version is optimized for its specific platform.
Can you help me create video content for my Google Business Profile? Absolutely. Adding video to your GBP (Google Business Profile) is a great way to stand out in the map pack. It gives customers a “behind-the-scenes” look at your business and can significantly increase the number of direction requests and phone calls you receive from your local profile.
What is the process for a video project with Arvig Media? We handle everything from strategy and scripting to filming and final editing. We start by identifying the core message that will drive the most leads to your landing pages. Once we have a plan, we coordinate the shoot and then provide you with polished, professional files ready for distribution.
How do we measure the success of our video content? We track engagement metrics like view count and watch time, but we also look at conversion data. By using video on your website design, we can measure how many users contacted you after watching. This helps us see exactly how video is influencing your overall lead generation and brand authority.
