What is the difference between posting on social media and running social media ads? Standard social media content is designed to engage your existing followers and build a brand community. Social media ads, however, are paid placements that allow us to reach people who do not yet follow your business. We use advanced targeting to put your message in front of new, high-potential customers based on their interests, demographics, and online behavior.
Which social media platforms should my business use for advertising? We determine the best platform based on where your target audience spends their time. For many service-based businesses, Facebook and Instagram are excellent for visual storytelling and local awareness. If you have high-quality video assets from our video creation services, we may also recommend YouTube ads to capture attention in a more immersive way.
How do you target the right people with social media ads? Our team uses highly specific data to build your audience. We can target based on geographic location, similar to geofencing ads, or by identifying people who have recently visited your website design. We can even create “lookalike” audiences based on your current customer list to find new people who share similar characteristics with your best clients.
How much should I spend on social media advertising each month? Budgeting depends on your specific goals and the size of your service area. We typically recommend a starting budget that allows for enough testing to see which ad designs and audiences perform best. We manage your spend carefully to ensure we are maximizing your visibility without wasting budget on uninterested users.
Can social media ads help improve my website’s SEO? While social ads do not directly change your SEO rankings, they do drive significant traffic to your site. This increased activity, along with longer time-on-site from engaged visitors, signals to search engines that your website is a valuable resource. Additionally, increased brand searches resulting from ads can indirectly support your organic authority.
What kind of ad creative performs best on social media? We find that authentic, high-resolution imagery and short-form video generate the most engagement. Our team handles the design and messaging to ensure your ads do not just look professional but also include a clear call-to-action. We often direct this traffic to specialized landing pages to ensure the highest possible conversion rate.
How do we know if our social media ads are actually working? We track more than just “likes” and “shares.” We monitor conversions, such as phone calls, form submissions, and direct sales. By integrating these ads with your overall search engine marketing strategy, we provide a clear picture of how social media is contributing to your bottom line and overall lead volume.
Why should Arvig Media manage my social ads instead of me just boosting posts? Boosting a post is a simplified way to get more views, but it lacks the depth of a full advertising campaign. When we manage your ads, we use the professional Meta Ads Manager to perform A/B testing on different headlines, images, and audiences. This data-driven approach ensures your budget is being used as efficiently as possible to generate real business results.