What is a landing page and how is it different from my homepage? A homepage is designed to give a general overview of your entire business, whereas a landing page is a standalone page created for a single, specific objective. We use landing pages for our search engine marketing and social media ads to ensure that when a user clicks an ad, they are taken to a page that focuses entirely on the offer they just saw, rather than being distracted by your full website design.
Why can’t I just send ad traffic to my existing service pages? Standard service pages often contain navigation menus, footers, and links to other services that can distract a visitor. Our landing pages are “conversion-optimized,” meaning we remove these distractions to keep the user focused on one action: calling you or filling out a form. This direct approach significantly lowers your cost-per-lead compared to standard pages.
Does Arvig Media handle the design and the writing for these pages? Yes. We provide a full-service solution including professional copywriting and visual design. We ensure the messaging on the page perfectly matches the intent of the ad, whether that is for geofencing ads or a specific local SEO campaign. We can also integrate your professional video creation assets to build immediate trust.
How do landing pages help improve my ad performance? Google and Meta look at “landing page experience” when determining your ad rank and cost. A fast-loading, highly relevant landing page improves your quality score, which can actually lower your cost-per-click. By providing a seamless path from the ad to the conversion, we help you get the most out of your search engine marketing budget.
Will these landing pages be mobile-friendly? Absolutely. Since the majority of ad clicks—especially from social media ads—come from mobile devices, we build every landing page with a “mobile-first” mindset. We ensure the “Call Now” buttons are easy to find and the forms are simple to fill out on a smartphone screen.
How do we track the results from a specific landing page? We implement advanced tracking to monitor every interaction on the page. We can see how many people scrolled to the bottom, clicked a button, or submitted a form. This data allows us to perform A/B testing, where we compare different headlines or images to see which version generates the most leads for your business.
Can a landing page help with my email marketing efforts? Yes. Landing pages are an excellent tool for growing your audience. We often design pages specifically to offer a resource or discount in exchange for an email address. This allows you to follow up with those leads through email marketing even if they aren’t ready to hire you at that exact moment.
Does Arvig Media provide the hosting for these pages? We offer secure hosting services for all the pages we build. This ensures that your landing pages stay online, load quickly, and are protected against security threats. Fast load times are critical for conversion; if a page takes more than a few seconds to load, most users will leave before they even see your offer.
