Targeted Solutions. Measurable Growth.
MARKETING FOR AUTOMOTIVE REPAIR AND SERVICE CENTERS
In the automotive industry, customers are usually looking for one of two things: immediate help for a breakdown or a trustworthy local shop for routine maintenance. Arvig Media builds automotive marketing strategies that capture both. We ensure your shop is the first one that appears during a roadside emergency and the most trusted name homeowners remember when it's time for an oil change or tire rotation. Our goal is to turn "one-time" repairs into lifelong customer relationships.
Get Your Free Automotive Growth Audit! We’ll analyze your local search rankings, check your competitors' ad spend, and provide a clear roadmap to more leads.
The Proven Marketing Mix for Automotive Services
To stay competitive in the local auto market, your shop needs to be visible, reputable, and fast. We use a three-tier approach to keep your bays full.
Local SEO and Google Business Optimization
When a "check engine" light comes on, the first thing a driver does is search for "auto repair near me." We optimize your Google Business Profile to ensure you rank in the top three results. By highlighting your specific services—like brakes, transmissions, or glass repair—and managing your reviews, we build the immediate trust necessary for a customer to book an appointment.
High-Intent Google Search Ads
For high-value services like collision repair, transmission rebuilds, or towing, you can't afford to wait for organic rankings. We use Google Search Ads to put your shop at the top of the page for specific, high-intent keywords. This allows you to capture emergency leads (like someone needing a tow) and high-ticket customers (like someone needing a full engine diagnostic) right when they need you.
Social Media Engagement and Trust Building
Auto repair is built on trust. We use Facebook and Instagram to humanize your shop, showcasing your technicians, your facility, and your involvement in the local community. By running targeted social ads for seasonal specials—like "Winter Tire Packages" or "A/C Recharges"—we keep your shop top-of-mind throughout the year.
Targeted Marketing Solutions for the Auto Industry
Local SEO
“Auto repair” is one of the most searched local terms. Our SEO focuses on “near me” optimization and service-specific keywords (like “brake repair” or “oil change”) to ensure your shop ranks high in the Google Map Pack, where 70% of local clicks happen.
Paid Search
We build Google Ads campaigns that target “emergency” keywords. By using call extensions and mobile-optimized landing pages, we make it effortless for a customer with a broken-down car to call your shop with one tap on their screen.
Video and Photo Content
People are often intimidated by auto repairs. We help you use video and photography to show a clean shop and professional technicians. Transparency builds trust, making customers feel more comfortable choosing your shop over a dealership.
Website Design
An automotive website must be fast and mobile-first. We build sites that allow customers to schedule appointments online, view service coupons, and find your location instantly. We focus on conversion, turning website visitors into scheduled repair orders.
Our Work with Automotive Professionals
We have partnered with general repair shops, collision centers, and specialty automotive businesses across the country to drive more traffic to their bays.
CAR FIX | Multiple Locations (TN)
Core Services: Comprehensive Auto Repair and Maintenance
Solutions: Google Search Ads and Website
For the CAR FIX network across Knoxville, Maryville, and Oak Ridge, we manage aggressive Google Search Ads campaigns. This ensures that regardless of which neighborhood a driver is in, a CAR FIX location is the first solution they see on their smartphone.
TGK Auto | Multiple Locations (MN)
Core Services: Full-Service Auto Repair
Solutions: Google Search Ads
We support the TGK Auto group across Brooklyn Park, Eden Prairie, Mankato, and Maple Grove. By managing their paid search strategy, we help them maintain high visibility in highly competitive suburban markets, ensuring a steady stream of repair orders across all locations.
American Collision Repair | Sioux City, IA
Core Services: Collision and Body Work
Solutions: Facebook Ads, Google Business Profile, SEO, and Website
Collision repair is a major investment for vehicle owners. We helped American Collision Repair build a professional website and a strong SEO foundation, complemented by social media content that showcases their high-quality restoration work.
Certified Auto Glass | Sioux Falls, SD
Core Services: Auto Glass Replacement and Repair
Solutions: Google Search Ads, Google Business Profile, SEO, and Website
Glass repair is a high-volume, fast-paced service. We optimized Certified Auto Glass for local search and managed their Google Ads to ensure they capture drivers with cracked windshields the moment the damage occurs.
Redi Towing | Sioux Falls, SD
Core Services: Emergency Towing and Roadside Assistance
Solutions: Google Search Ads, Facebook Ads, Google Business Profile, SEO, and Website
Towing is the ultimate “emergency” service. We designed a multi-channel strategy for Redi Towing that prioritizes mobile search visibility. When someone is stranded on the side of the road, our SEO and Ad work ensures Redi Towing is the easiest company to find and call.
Other Notables
Our automotive portfolio includes a vast range of specialty and general service providers:
Tire & Alignment Centers
We manage digital growth for Bismarck Tire Center (ND), Mandan Tire Center (ND), Square Tire (Sioux City, IA), Edmunds Brake & Alignment (Sioux Falls, SD), and Elite Auto & Tire (Sarasota, FL).
Collision & Body Shops
Our expertise supports Bruggeman Collision (Sioux Falls, SD), Metro Collision Inc (Bismarck, ND), Craft Auto Body (Sioux City, IA), Prestige Collision (IA), and Forks Finest Auto Body (Grand Forks, ND).
Specialty Repair & Glass
We provide digital solutions for Smitty’s Transmission Service (Grand Forks, ND), Gary’s Auto Glass (Alexandria, MN), Autoglass Solutions (Grand Forks, ND), Interstate Auto Glass (MN), and Northern Diesel Service (Perham, MN).
General Repair & Quick Service
We assist local favorites like Austin’s Auto Repair Center (Mankato, MN), Dan’s Service Center (Detroit Lakes, MN), Hometown Repair (Perham, MN), Jeff’s Muffler (MN), and Wilson Auto Repair (Mankato, MN).
Detailing & Customization
We support 1st Priority Detail (Kennewick, WA), Rhino Linings of Siouxland (IA), and One Stop Auto Repair & Customz (Grand Forks, ND).
Regional Expertise Across the Midwest and West
Arvig Media understands the automotive needs of drivers in Minnesota, the Dakotas, Iowa, and Washington. We know that "Winterization" is a massive driver in Bismarck and Fargo, while "A/C Repair" is the priority in Kennewick and Sioux City. We adjust your marketing focus seasonally to ensure you are promoting the services that are in highest demand right now.
Common Questions About Automotive Marketing
How do we compete with the big dealership service centers?
Dealerships have big names, but independent shops have the advantage of personal service and local trust. We lean into your “local” status by emphasizing community reviews and faster, more personalized service in your ad copy.
Can you track if an ad actually led to a customer in the shop?
Yes. We use call tracking and conversion goals on your website to monitor exactly how many leads are coming from our ads. This allows us to calculate your “Cost Per Lead” and ensure your marketing spend is profitable.
How do we get more high-ticket engine and transmission jobs?
We target “symptom-based” keywords. Instead of just “auto repair,” we bid on terms like “transmission slipping,” “engine knocking,” or “car won’t start.” This captures the customer at the diagnosis stage, giving you the first opportunity to provide the repair.
Ready to Maximize Your Shop's Capacity?
Stop letting your bays sit empty. With experience helping over 60 automotive businesses across the country, Arvig Media has the proven system to increase your car count and average repair order.