Targeted Solutions. Measurable Growth.
MARKETING FOR EXTERIOR CONTRACTORS
Most exterior contractors struggle with inconsistent lead quality and the challenge of keeping crews busy during the off-season. Arvig Media builds marketing systems that solve these problems by targeting homeowners exactly when they are looking for roofing, siding, and gutter services. Our expertise in the home service industry ensures you stop wasting money on broad ads and start reaching local property owners who are ready to sign contracts.
Get Your Free Exterior Contractor Growth Audit! We’ll analyze your current online presence, review your competitors' rankings, and show you exactly where you're missing out on high-value leads. Let’s build a marketing plan that keeps your crews busy all year long.
The Proven Marketing Mix for Exterior Services
To grow an exterior contracting business, you need a strategy that handles both emergency repairs and planned home improvements. We focus on a three-tier approach to ensure your pipeline stays full year-round.
Local SEO and Google Business Management
Search engine optimization is the most important investment for contractors because homeowners prioritize trust and proximity. We optimize your Google Business Profile and website for specific local keywords like "hail damage repair" or "siding replacement." This ensures your company appears at the top of the map pack when a storm hits or when a neighbor looks for a reputable builder nearby.
Targeted Marketing Solutions for Exterior Contractors
Local SEO
For exterior contractors, visibility is everything when a storm hits or a renovation is planned. Our Local SEO strategies ensure your business ranks at the top of Google’s map pack. By optimizing for high-intent searches like “roofing repair near me,” we connect you directly with local homeowners at the exact moment they need your services.
Paid Social
Exterior services are highly visual, making Facebook and Instagram perfect for lead generation. We use targeted paid social campaigns to put your best projects in front of homeowners in specific zip codes. This strategy builds a consistent pipeline by capturing the interest of people who may not be searching yet but need your expertise.
Video Production
Nothing builds trust like seeing a crew in action and a job well done. Our video production services highlight your craftsmanship through project walkthroughs and customer testimonials. In an industry where homeowners are often wary, professional video provides the transparency and social proof needed to turn a hesitant lead into a confident client.
Website Design
Your website is your digital showroom. We design fast, mobile-friendly sites specifically for the contracting industry, focusing on clear calls-to-action and easy-to-navigate project galleries. By removing friction from the user experience, we ensure that visitors don’t just look at your work—they click to request an estimate.
Our Work with Exterior Contractors
We have partnered with exterior service professionals across the country to improve their local visibility and lead generation. Below are snapshots of how we’ve helped businesses in the construction, roofing, and home improvement sectors grow their digital footprint.
A+ Builders Inc | Sioux City, IA
Core Services: Builders and Construction
Solutions: Facebook Ads, Social Posts, and Video
We helped A+ Builders showcase their craftsmanship through social media. By combining Facebook ads with consistent posting and video content, we kept their projects in front of local homeowners to drive more inquiries for their construction services.
A+ GUTTERS | Detroit Lakes, MN
Core Services: Gutter Installation and Repair
Solutions: Google Search Ads, Google Business Profile, and Website
For A+ Gutters, we built a professional website and optimized their Google Business Profile to capture local traffic. We also used Google Search Ads to ensure they appear at the top of results when homeowners in Detroit Lakes search for gutter experts.
ABC Seamless | Sioux Falls, SD
Core Services: Siding, Gutters, and Roofing
Solutions: GeoFenced Display Ads, Google Business Profile, and SEO
To support ABC Seamless, we used GeoFenced display ads to target specific neighborhoods and coupled that with long-term SEO and Google Business Profile management. This multi-layered approach ensures they dominate search results for siding and roofing in Sioux Falls.
Absolute Construction Inc | Sioux Falls, SD
Core Services: Construction
Solutions: Website
We provided Absolute Construction with a modern website designed to serve as a digital portfolio for their construction projects, giving potential clients a clear view of their work and an easy way to get in touch.
Advanced Overhead Doors LLC | Kennewick, WA
Core Services: Overhead Doors
Solutions: Google Business Profile, SEO, and Website
We focused on local search authority for Advanced Overhead Doors. By building a fast website and managing their SEO and Google Business Profile, we helped them become the go-to provider for door services in Kennewick.
Applegren Construction Inc | Grand Forks, ND
Core Services: Construction
Solutions: Google Search Ads
To drive immediate leads, we managed Google Search Ads for Applegren Construction. This puts their services directly in front of Grand Forks residents who are actively searching for construction professionals.
Bismarck Roofing Inc | Bismarck, ND
Core Services: Roofing
Solutions: Website
Bismarck Roofing utilizes a high-performance website built by our team to showcase their roofing expertise and provide a professional point of contact for residential and commercial customers.
Cornerstone Painting | Sioux Falls, SD
Core Services: Painting
Solutions: Google Search Ads and Website
We combined a conversion-focused website with targeted Google Search Ads to help Cornerstone Painting capture more leads for their painting services in the Sioux Falls market.
Do-Right Construction Of The Lakes LLC | Detroit Lakes, MN
Core Services: Construction
Solutions: Google Search Ads, Google Business Profile, and SEO
By managing their Google Business Profile and running Search Ads, we helped Do-Right Construction increase their local visibility and rank higher in search results for construction projects in the Lakes area.
Exterior Pro | St. Cloud, MN
Core Services: Exterior Contracting
Solutions: Full-Service Digital Marketing (Search Ads, SEO, Social, Email, and Website)
Exterior Pro utilizes our comprehensive suite of services, including Google and Bing ads, email marketing, and video creation. This full-funnel strategy keeps their brand visible across every digital platform, from search engines to social media and email inboxes.
Extraordinaire Fence Company LLC | Sioux Falls, SD
Core Services: Fencing
Solutions: Domain Management, SEO, and Website
We helped Extraordinaire Fence Company establish a strong online presence with a custom website and SEO strategy designed to rank for fencing services in the Sioux Falls region.
Kroon Roofing & Home Improvement | Sioux Falls, SD
Core Services: Roofing and Home Improvement
Solutions: Google Search Ads, SEO, and Website
Kroon Roofing uses a combination of SEO and Search Ads to stay at the top of the search results. Our strategy ensures they are visible both for organic searches and paid ad placements when homeowners need roofing help.
NIJAC Roofing & Insulation | Sioux Falls, SD
Core Services: Roofing and Insulation
Solutions: Google Business Profile, SEO, and Website
We helped NIJAC establish a professional online home and optimized their local search presence. This ensures their roofing and insulation services are easy to find for customers throughout Sioux Falls.
Wensmann Contractors | Melrose, MN
Core Services: Exterior Remodeling, Decks, and Storm Damage
Solutions: Google Business Profile, SEO, and Website
Wensmann Contractors relies on our SEO and website management to highlight their diverse services, from new construction to storm damage repair. Our work ensures their local profile accurately reflects their reputation for quality remodeling.
Other Notables
In addition to our featured case studies, we have a long history of supporting specialized exterior service providers across the country. These partnerships focus on high-intent local search, professional web presence, and reputation management.
Garage & Overhead Door Services
We manage local search and visibility for Detroit Lakes Overhead Door Services (MN), Nelson Overhead Door (Rochester, MN), Overhead Door Co Of Sioux City Inc (IA), Knauss Garage Doors (Rochester, MN), Utah Garageworks (Logan, UT), Shawn’s Garage Door (Sioux City, IA), Blake’s Garage Door Co (Wenatchee, WA), and Andy’s Garage Door Awning & Screens (Grand Rapids, MN).
Glass & Window Specialists
Our digital solutions support Lakes Glass (Detroit Lakes, MN), West Central Glass & Air Conditioning (Alexandria, MN), Cache Valley Glass (Logan, UT), Express Auto Glass & Repair (Grand Forks, ND), Autoglass Solutions (Grand Forks, ND), Glass Doctor (Fargo, ND), Detroit Paint & Glass (MN), and Window World of Siouxland (Sioux Falls, SD).
Roofing & Siding Professionals
We provide web and search support for Schrunk Roofing (Sioux City, IA), The Roofing Company (Grand Forks, ND), West Central Roofing (Willmar, MN), and Bismarck Roofing Inc (ND).
Construction & Specialized Contracting
Our portfolio includes Tru Pro Construction (Sioux City, IA), Siouxland K & K Construction (Sioux Falls, SD), Vander Wal Contracting (Bismarck, ND), Reliable Door & Supply (Grand Forks, ND), Quality Asphalt Inc (Bismarck, ND), Young Masonry (Sioux Falls, SD), and Extraordinaire Fence Company (Sioux Falls, SD).
Painting & Surface Finishing
We lead digital strategy for The Painters Inc (Bismarck, ND), Hiley Painting Inc (Rochester, MN), and Hard Tops of South Dakota (Sioux Falls, SD).
Home Comfort & Materials
We assist Sioux City Insulation & Supply (IA), I-29 Brick Tile & Stone (Sioux Falls, SD), Vander Veen Flooring (Sioux City, IA), Dave’s Wood Floors (Sioux City, IA), Krayco Window Treatments (Sioux Falls, SD), and Mountain Valley Blinds (Logan, UT).
Specialized Exterior Services
We also partner with Siouxland Gutter Guys (Sioux City, IA) and Straightline Sealcoating & Striping (Moorhead, MN) to drive targeted local leads.
Regional Expertise Across the Midwest and West
Arvig Media has built a deep footprint in the exterior contracting sector, successfully managing growth strategies for businesses in Sioux City, Sioux Falls, Bismarck, Grand Forks, and Detroit Lakes. Our regional expertise matters because digital advertising performance isn't "one size fits all"—it relies on understanding local home styles, regional weather patterns like hail or storm seasons, and the specific search habits of homeowners in these markets. By leveraging our on-the-ground knowledge of these service areas, we ensure your ad spend is directed toward the specific neighborhoods and demographics most likely to convert into high-value contracts.
Common Questions About Exterior Contractor Marketing
How long will it take to see new leads from my marketing?
While SEO is a long-term investment that builds authority over 6 to 12 months, Paid Search (Google Ads) and Facebook Ads can generate high-quality leads almost immediately. We typically see a significant uptick in inquiries within the first 30 days of a paid campaign launch, allowing you to fill your schedule while the organic search foundation grows.
How do you ensure the leads are for full replacements, not just small repairs?
We use precise keyword targeting and ad copy that emphasizes “full installation,” “complete replacement,” and “licensed/insured professionals.” By filtering out broad terms and focusing on high-intent search phrases used by homeowners planning major projects, we ensure your sales team spends time on high-value estimates rather than minor service calls.
What is the expected ROI for a digital marketing campaign in this industry?
The return on investment for exterior contractors is typically high because a single contract for roofing, siding, or a deck can often pay for months of marketing. We focus on lead-to-close tracking, helping you see exactly which campaigns produced the highest-revenue jobs so you can scale your budget based on actual profit, not just website traffic.
Ready to Scale Your Contracting Business?
Stop guessing where your next contract is coming from. With experience managing growth strategies for over 50 exterior service companies, Arvig Media knows exactly what it takes to dominate your local market. Whether you want to own the search results for roofing or showcase your siding craftsmanship on social media, we have the proven framework to get you there.