Targeted Solutions. Measurable Growth.
MARKETING FOR LAWN AND LANDSCAPING PROFESSIONS
For landscaping and lawn care companies, marketing is about timing and visual proof. Whether you are chasing seasonal lawn maintenance contracts, emergency tree removals, or high-end hardscape installations, you need to be visible the moment a homeowner looks out their window and sees a need. Arvig Media builds marketing engines that capitalize on seasonal demand, ensuring your crews stay busy from the first spring thaw through the final snow removal of the year.
Get Your Free Landscaping Growth Audit! We’ll analyze your local rankings, check your competitors' ad strategies, and give you a roadmap to more high-value outdoor contracts.
The Proven Marketing Mix for Landscaping and Outdoor Services
To grow a landscaping business, you need to move beyond word-of-mouth. We use a three-tier approach to ensure your brand dominates your local service area.
Local SEO and Google Business Visibility
When homeowners search for "lawn care near me" or "tree service," they almost always choose from the top three results on the map. We optimize your Google Business Profile with localized keywords, service-area data, and project photos to ensure you are the first professional they call. This is critical for capturing high-intent leads for immediate needs like irrigation repair or tree removal.
Visual Social Media and Targeted Ads
Landscaping is a visual industry. We use Facebook and Instagram ads to showcase "Before and After" transformations of your best work. By targeting specific zip codes and homeowner demographics, we put your beautiful lawn and hardscape projects in front of the people most likely to invest in their property’s curb appeal.
Professional Website and Lead Capture
Your website should be your hardest-working salesperson. We build fast, mobile-friendly sites that feature high-quality galleries and easy-to-use estimate request forms. We ensure that potential clients can see your craftsmanship and contact you instantly, reducing the time between the first click and the scheduled walkthrough.
Targeted Marketing Solutions for Outdoor Services
Local SEO
Most landscaping leads are hyper-local. Our SEO strategies focus on specific neighborhoods and service areas, ensuring your company ranks for the specific towns and cities you serve. We keep your Google Business Profile active with photos and reviews to build immediate trust.
Paid Social
People buy what they can see. We use social media ads to run seasonal promotions—like “Spring Cleanup Specials” or “Hardscape Consultations”—targeting local homeowners with high-resolution photos of your best work.
Video Production
Seeing a crew transform a yard in a time-lapse video is a powerful sales tool. We help you use video to tell the story of your craftsmanship, showing the care and detail that goes into every project you complete.
Website Design
A landscape contractor’s website must be a portfolio first. We design sites with heavy emphasis on project galleries and clear “Get a Quote” buttons, making it easy for customers to visualize your work on their own property.
Our Work with Outdoor Service Professionals
We have partnered with landscaping, tree service, and irrigation experts across the Midwest and West to scale their lead volume and brand authority.
483 LANDSCAPING | Sioux Falls, SD
Core Services: Residential and Commercial Landscaping
Solutions: Google Search Ads, Display Ads, SEO, and Website
We provide 483 Landscaping with a full-funnel digital strategy. By combining aggressive search ads with a professional website and long-term SEO, we ensure they stay at the top of the search results for landscaping projects in the Sioux Falls market.
Platinum Lawn & Landscaping | St. Cloud, MN
Core Services: Lawn Care and Landscaping
Solutions: Website, SEO, and Web-Based Customer Chat
To help Platinum Lawn & Landscaping stand out, we implemented a custom website with integrated customer service chat software. This allows them to engage with potential clients in real-time, significantly increasing their conversion rate from website visitors to leads.
Coastal Tree Service | McKinleyville, CA
Core Services: Tree Removal and Maintenance
Solutions: Google Search Ads, Google Business Profile, and SEO
For Coastal Tree Service, visibility is vital for both routine maintenance and emergency work. We manage their search presence to ensure they appear at the top of the results when homeowners in the McKinleyville area need professional tree care.
Finish Line Outdoor Services | Grand Forks, ND
Core Services: Full-Service Outdoor Maintenance
Solutions: Facebook Ads, Google Business Profile, and SEO
We helped Finish Line Outdoor Services build a strong community presence through targeted social media campaigns. By showcasing their work on Facebook and maintaining a highly-ranked Google Profile, we’ve helped them become a household name in Grand Forks.
Lindsay Landscaping & Lawn Care | Logan, UT
Core Services: Landscaping and Maintenance
Solutions: Google Search Ads, Google Business Profile, SEO, and Website Maintenance
Lindsay Landscaping utilizes our full suite of search services to maintain year-round visibility. We ensure their website is always up-to-date and optimized to capture leads for everything from spring cleanups to major landscape installs.
Other Notables
Our experience covers every aspect of outdoor property maintenance and improvement:
Tree Service Specialists
We manage search and digital authority for A-1 Tree Service (Bismarck, ND), Charleston Tree Service (McKinleyville, CA), Star Tree Service (Sioux City, IA), Wellman Tree Service (Sioux Falls, SD), and Shoreham Tree Service (MN).
Irrigation & Water Systems
We support specialized providers like Alex Irrigation & Landscaping (Alexandria, MN), Sioux Falls Sprinklers (SD), Parkway Sod & Sprinkler (Tea, SD), and Robertson Well Drilling (Detroit Lakes, MN).
Lawn Care & Landscaping
Our portfolio includes Barefoot Lawns (Detroit Lakes, MN), BGreen & SodBusters (Sioux Falls, SD), Greenworks Landscaping & Fencing (Grand Forks, ND), J & G Lawn and Garden (Fortuna, CA), and Syverson Ground Services (Rochester, MN).
Nursery & Handyman Services
We assist Jim Whiting Nursery & Garden Center (Rochester, MN) and Jeremy’s Handyman Services (Grand Forks, ND) with their digital presence and web hosting needs.
Regional Expertise Across the Midwest and West
Arvig Media understands the unique challenges of the "Green Industry" in regions like Minnesota, North Dakota, South Dakota, and Utah. We know that your services change with the seasons—from snow removal in the winter to irrigation in the summer. We adjust your marketing spend and messaging dynamically, ensuring you aren't paying for "mowing" ads when there is snow on the ground.
Common Questions About Landscaping Marketing
How do we keep leads coming in during the winter months?
We pivot your marketing strategy to focus on services like snow removal, indoor remodeling (if applicable), or “Early Bird” booking for the spring. This keeps your brand top-of-mind so you have a full schedule the moment the ground thaws.
What is the best way to get more high-ticket hardscaping jobs?
Hardscape projects require a longer decision-making process. We use a combination of SEO for “Retaining Wall” or “Patio Contractor” keywords and Facebook Retargeting ads to keep your beautiful project photos in front of prospects who have already visited your site.
How many reviews do I need to beat my local competitors?
It’s not just about the number; it’s about recency. We implement automated systems that ask your happy customers for a review the moment a job is finished, ensuring your Google Profile always looks active and reliable.
Ready to Grow Your Outdoor Service Business?
Don't let your competition own the best neighborhoods. With experience helping dozens of landscaping and tree service companies scale, Arvig Media has the tools to keep your trucks moving and your pipeline full.