In the world of digital marketing, webmasters and marketers have numerous platforms available for promoting their business and its service and products. Among these are Instagram, a photo-sharing app that offers a great deal of merit to businesses who want to improve their followers and fans and generate more attention about key goals and missions. Using this platform in combination with Facebook can increase the impact of your marketing. Let’s look at how to integrate Instagram with Facebook for better advertising:
Link Your Account to Facebook
If you want to improve marketing results, you need to first link your Instagram and Facebook accounts to one another. It is imperative, though, that you first be an admin of that page on Facebook. Once done, open your Instagram app and tap the more options icon in the top right. Scroll down and look for “Linked Accounts.” Select the Facebook option. Upon doing so, your Instagram account will automatically be linked to the page that you manage. Businesses that frequently use Twitter can also link their accounts to their pages for better advertising.
Build a Large Audience
One of the best things about using Instagram is that you can build an audience quickly. Where Facebook users prove to be a little hesitant on liking pages, users of Instagram are more open to the idea of linking with other people and brands. Once you start developing a large audience, you can use Instagram to funnel followers to your Facebook page. You can also advertise your Facebook contests in the future by sharing images on Instagram. Urge users to enter into photo contests and watch users coming to your Facebook page. At the same time, make sure to encourage users to follow you on Facebook when writing the bio of your account.
Leverage the Potential of Hashtags
Facebook users aren’t big on the hashtag as of yet. Instagram users, however, are pro-hashtag. Not many people realize this #intuitivemarketing method can help in connecting with relevant audiences and get more attention and interest on your posts. Again, you can build a large audience to funnel to Facebook. This form of marketing puts your content in front of people who want to see it. Hashtags also make it easier for users to find you easily.
Increase Engagement with Visuals
The point of creating an account on Instagram is to share images relevant to your brand to lure in customers through visuals. By posting more pictures and sharing them on your Facebook page, you can give new life to your social media marketing. Facebook can potentially boost the potential and engagement of your Instagram photos and urge more people to link to your Instagram account as well. It is vital, however, that you share eye-catching images that tell stories for you to perform well on both platforms.
Therefore, now that you are familiar with the tips, Instagram and Facebook can be used hand-in-hand to broaden the impact of your social media marketing efforts.