Using Facebook and Instagram together is one of the best ways to reach more people and grow your business. In the past, you had to link your accounts and post manually to each one. Today, Meta uses powerful AI tools like Advantage+ to handle the hard work for you, automatically finding the best spots to show your ads so you get more sales for less money.
Key Takeaways for Meta Advertising
- AI Automation: Advantage+ campaigns use machine learning to choose which people see your ads and where they see them.
- Unified Budget: Instead of splitting money between platforms, one budget flows to wherever people are most likely to take action.
- Creative Testing: The AI tests different images and text to see what makes people click, taking the guesswork out of design.
- Smarter Targeting: Meta’s AI looks at behavior rather than just hashtags to find your next customer.
How do Advantage+ campaigns make advertising easier?
In the old days of social media marketing, you had to link your Instagram and Facebook accounts and then decide exactly how much to spend on each. With new Advantage+ tools, Meta’s AI does this for you. It looks at your key goals and missions and moves your money in real-time to the platform where it’s performing best. This means if people are clicking more on Instagram Stories today but Facebook Reels tomorrow, the AI shifts your ads automatically to keep the results coming in.
What is the best way to build a large audience on social media?
While you still want to build a large audience quickly, the focus has shifted from just getting likes to finding buyers. Meta’s AI helps you funnel followers by looking at “Lookalike Audiences.” This tool finds new people who act just like your current best customers. By sharing eye-catching images that tell stories, the AI can identify which types of people are most interested in your brand and show your content to thousands of similar users across both platforms.
Are hashtags still important for Instagram and Facebook ads?
Many people still use the #intuitivemarketing method to help people find them, but AI has mostly taken over. Today, the “algorithm” is so smart that it understands what is in your photo and what your text says without needing a list of hashtags. However, using them in your Instagram posts can still help you get more attention and interest in specific niche communities. For ads, the focus is now on “broad targeting,” where you let the AI decide who is relevant based on their actual shopping habits and interests.
How do visuals help increase engagement on both platforms?
The main point of creating an account on Instagram is still to lure in customers through visuals. High-quality video and photos give new life to your social media marketing. When you use Instagram and Facebook hand-in-hand, you can use one piece of content as a Reel, a Story, and a standard post. Using visuals to tell a consistent story helps build brand awareness and makes your business look professional. Meta’s AI can even “enhance” your images by adjusting brightness or cropping them to fit different screen sizes automatically.
Expert Social Media Help from Arvig Media
Arvig Media helps businesses master social media ads and social media content. We don’t just post pictures; we use Meta’s latest AI tools to make sure your ads are working as hard as possible. If you aren’t sure if your current strategy is working, we offer a digital marketing health check to see how you stack up against the competition.
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Charly Baune is a seasoned Sales and Marketing professional with over 30 years of experience. He has been a pivotal figure at Arvig for the past two decades, currently excelling as the Media Division Manager. Leading a dynamic team, Charly drives Arvig Media, a full-service marketing agency, to service clients across 30 states. Under his leadership, Charly’s team excels in diverse areas including web design, SEO, Google Partnerships, and social media strategy across multiple platforms.