Not too many years ago, getting into the top of the Search Engine Results Page (SERPs) was not too difficult. You simply put some information on a single home page and you were all set. Today, it is vastly different. Google has honed in on quality over quantity when it ranks websites. You now have to have a good strategy to provide searchers with relevant, useful information in order to rank on Google.
- Have A Solid Marketing Plan
In order to properly implement SEO (Search Engine Optimization) for web views, you need to have a solid marketing plan in place. Know who your target is and segment your audience accordingly. Think about some reasons why visitors will want to come to your site. Consider the following when developing your website content:
- How you are different from your competition?
- Why does your target audience care about what you have to say?
- What are the demographics of your audience?
- What is your message and how do you want it to resonate with your audience?
Plan your content strategy and implement these factors when considering topics, timelines and your updates.
- The Structure Of Your Site
When you are developing your website, you need to organize it in a way that makes sense to anyone who will be reading it. Structure the website around topics that are relevant to both the users of the site as well as the search engine in order to fully identify your expertise and help you rank near the top of results pages. Divide the site into subtopics that provides your audience with the ability to identify the information they need more quickly and efficiently.
- Build Relationships
A part of building a strong SEO strategy is to partner with other entities and build a digital footprint through those relationships. Expand beyond the regular SEO responsibilities and work with social partners by guest blogging, sponsor events, and develop other ways to get people talking about your brand and your expertise.
- Build Enough Content
There is no definition of how much is enough when it comes to content. You want to build enough to where it satisfies the intent of your audience and makes sense within the context of their search. When you are writing a page of content, think about whether or not it makes a difference. If it serves no use to your audience, then you can probably eliminate it. Think about these factors when building your content:
- How unique each page is; do not reiterate the same information on every page of your site.
- The value of the content and whether or not the users will be able to use it.
- Make it easily accessible through links on the main page.
- Make your content useful with different forms of media, such as images, videos or text so that it has the potential to go viral, shooting you to the top of the SERPs.
- Natural Link Building
Not too long ago, the world of Internet marketing was abuzz with link building. Website owners were either paying people to build hundreds of backlinks to their sites or doing it themselves. Google put a stop to that and now penalizes sites that take part in that practice today. Instead, Google wants you to rely less on rich anchor text and implement no follow links and user-focused linking
It is easy to build natural links when it comes to content distribution. You simply create outstanding content and link accordingly based on what makes the most common sense. Just try not to overdo it.
These are only a few tips to help you get to rank on Google, but these are some of the best things you can do to get started. The bottom line is to use common sense when it comes to your distribution and marketing strategy. If it seems like you are going overboard with linking and sharing, pull back until it seems natural. Build a user-friendly website with helpful content, and you are well on your way to the top of the SERPs.