Customer Loyalty: What It Means and Why It’s Important In Digital Marketing

By June 8, 2017 Sales

It is the long-term goal of every business to fulfill the needs of its customers to maximize profitability. A business can’t be profitable if customers are not happy, as they are the main stakeholders of the business.

It is important for the business to conduct effective research about what the customers are looking for and design the product accordingly. Customer loyalty is when the supplier receives the reward for an effort to interact with the customer. The customer also prefers that the supplier understands what he or she is looking for. This is the hallmark of a loyal customer.

To increase the value of the business, it is important to retain existing customers and attract new ones. Customer loyalty is a key step in the customer lifecycle. It is important for the supplier to prove to the customers they are the first priority of the business. This will contribute to growth, and the customers will stick with the business.

There are many ways in which customer loyalty is important for digital marketing. Let’s look at some of them:

Customer Loyalty Builds Relationships, Increases Engagement

Customer loyalty plays a vital role in increasing customer engagement. It is good for you to constantly engage with them, as it results in better connections. Your efforts strengthen supplier and customer relationships. Remember that your business is lucky to have these customers. They do not need your services, as they have plenty of other choices. These relationships will help you better fulfill the customers’ needs.

More Loyal Customers, More Business

A customer who regularly buys your products is better than one who disappears after the first transaction. Increased customer loyalty is beneficial for your business because existing customers will try new products and services. Eighty percent of business profits depend on 20 percent of customers remaining loyal. They trust your brand.

Word of Mouth

Loyal customers will become brand ambassadors and help spread the word. Word-of-mouth is the most effective way of marketing. This is the positive result of the relationships you build with loyal customers. People are more influenced by people telling them about a brand rather than the brand itself promoting its products and services.

Economic Benefits

It is less costly for the business to retain an existing customer than to look for a new customer. According to a study, it is 90 percent cheaper to retain a customer than to acquire a new one. This will help in the long-term profitability of a business. A loyal customer is likely to buy more than a new customer.

Business Survival

The bottom line is customer loyalty contributes to the survival of a business. You should create a unique selling point to attract more customers. This not only increases profits, it enhances the image of your business in the market.