Geographical Coverage
Yellow pages cover entire local regions geographically, by being delivered to every home and business to get complete coverage. Often, the books are hyper localized to just your community, putting local businesses first.
Long Use
Not everyone uses the phone book anymore, but the customers who do, tend to keep them all year. So for one price you are able to keep your ads in front of potential customers all year long.
Ready to Purchase
People don’t pick up the phone book for light reading, and they don’t have ads thrown in front of customers when they aren’t even looking for that product. When customers pick up the phone book they are ready to buy and are looking for a phone number to call to purchase services.
Even older, traditional advertising has a place in the marketing world today!
Even in today’s day-and-age, yellow pages are still a valuable medium. At Arvig Media we believe in a cross platform strategy where you put your products or services in front of potential customers in many different mediums. We will discuss some of the benefits that often get overlooked in a digital world.
The Bottom Line
Traditional advertising is often less expensive than other forms of advertising. Often, there is less competition in the directory, so the return on investment is high for the expenditure. And remember that the customers using the yellow pages are at the bottom of the sales funnel, meaning they are ready to purchase. We still recommend a mixed marketing approach, but don’t forget about traditional advertising.
We currently publish directories in the below areas. To view the online version of the phone book, click on the city name.
North Dakota
South Dakota
Iowa
Utah