Pine Country Bank

Pine Country Bank is a long-established community bank (since 1927) that combines financial stability with personalized service. It offers a full range of personal and business banking services, including loans, mortgages, and online banking.

Opportunity

Pine Country Bank aimed to strengthen brand awareness and maintain strong community engagement before, during, and after its acquisition of First State Bank. To support this, we implemented Facebook and newspaper advertising, along with email marketing campaigns to keep customers informed and connected throughout the rebrand process.

Strategy

We supported Pine Country Bank’s acquisition and ongoing growth by modernizing their website and strengthening their digital presence. This included creating cohesive advertising across Facebook, newspaper, and email marketing to reinforce community involvement and increase engagement. We also implemented search ads and an ongoing SEO strategy to improve visibility and attract new customers while maintaining a consistent, modern brand identity.

90.6

Website Engagement Rate

The redesigned website achieved a 90.6% engagement rate, with visitors actively exploring services and community resources throughout the customer journey.

73.7

Increase in Facebook Followers

Facebook campaigns and consistent community engagement contributed to a 73.7% increase in page followers, while also increasing engagement and reach.

Google Rankings

Ongoing SEO strategy and website optimization significantly improved Pine Country Bank’s local search visibility across multiple Minnesota markets. They achieved numerous #1 Google rankings for high-value banking, mortgage, agricultural lending, and commercial loan search terms in communities including Little Falls, Rice, Royalton, and Sauk Centre.

Email Open Rate

Targeted email campaigns helped Pine Country Bank maintain strong customer communication and engagement, achieving average open rates above 32% while maintaining very low unsubscribe rates throughout the campaign period.

7.6

Google Search CTR

Google Search campaigns significantly expanded Pine Country Bank’s online visibility, driving a 68.4% increase in impressions and a 158.9% increase in clicks compared to the previous reporting period. Campaigns achieved a strong 7.64% click-through rate and generated direct customer engagement through website visits and phone inquiries.

120

Increase in Website Visits from GBP

Pine Country Bank experienced a 120% increase in website visits from their Google Business Profiles, driven by improved local SEO, optimized listings, and stronger search visibility. As a result, three branch locations consistently ranked #1 in Google’s Local Map Pack for high-intent “banks near me” searches, while another location ranked within the top 3 results.

“Working with Arvig Media makes marketing feel easy and fun! Everything is kept organized and streamlined from meetings and meeting minutes to sending advertisements to account representatives to getting urgent social media notices out when necessary. The team works cohesively together to deliver what we need in a timely manner. Working with Arvig makes it feel like you are working with friends; someone who genuinely cares about you, your company and your advertising!”
Jaycee Hegg