Exterior Pro: A Local Contractor Success Story

Exterior Pro is a roofing, siding, windows, doors, and gutters contractor serving the St. Cloud, Little Falls, Brainerd and Alexandria areas of Central MN.

Opportunity

Exterior Pro aimed to reduce their traditional advertising spend and focus on enhancing their digital presence. Additionally, they needed to quickly rank in search results and appear in surrounding areas affected by storms, to capture high demand for their services immediately.

Strategy

We boosted Exterior Pro’s online presence by running targeted ads on Google, Facebook, and Twitter, optimizing their Google Business Profile, and redesigning their website for better user experience and lead generation. We also provided ongoing hosting, implemented a strong SEO strategy, and used email marketing to nurture leads while maintaining brand consistency with cohesive graphic design.

Increase in Website Traffic

The integrated digital marketing efforts led to a +75% increase in website traffic within six months.

Increase in Lead Generation

There was a +50% increase in high-quality leads from both paid and organic channels.

Improved Search Rankings

The SEO strategy resulted in Exterior Pro ranking on the first page of Google for several key terms related to exterior remodeling.

Increase in Social Engagement

The Facebook and Twitter ad campaigns resulted in a +40% increase in social media engagement, with a significant boost in brand awareness.

Increase in Conversion Rates

The website redesign contributed to a +50% increase in conversion rates, with more visitors turning into leads.

Increase in Email Open Rates

The email marketing campaigns led to a +65% increase in email open rates and a +35% increase in click-through rates, improving lead nurturing and customer engagement.

“Working with this team was a game-changer for our business. Their comprehensive approach not only improved our online visibility but also brought in more leads than we ever expected. The new website and branding have made a significant impact, and we couldn’t be happier with the results!”
CEO of Exterior Pro