What is Web Design? Everything Your Business Needs to Know

By April 17, 2020Web Design
what is web design

What is web design?

A better question is “Why does web design matter?” Your website’s design has a major impact on your business. It’s often the first impression people get of your business. It can increase conversions, build a brand, and improve search results. Most importantly, it can influence the relationship people have with your business.

The best way to answer the question “What is web design,” it’s best to think of a process rather than a one-time thing. Web design marries art and data to build a website that best represents your company. These are some of the elements of the web design process.

  • Purpose and planning of the site
  • Initial concepts
  • Testing
  • Launch

In between those steps, hundreds of decisions have to be made, from choosing a navigation of the site to selecting a font that’s easy to read and matches your brand.

Can You Design a Website Yourself?

Many business owners are curious to know if it makes sense to build a website with so many DIY tools available. Sure, you can build a website yourself. Just because you can build it, doesn’t mean that you should build it. There are dozens of elements of web design that go into designing a website. Fonts, the user experience, color, and more.

What Makes a Good Website

There are many reasons why a website is great. Outstanding content, elegant design, and a great user experience all contribute to creating a first impression. Take a look around at different websites. There are some websites that you love right away and others you don’t like as much. Think of why you like or don’t like them. Is it hard to find information? Are there too many pages? Is the site too busy?

These are things that you want to consider in your own site’s design.

  1. Build a Website with a Purpose
  2. Website design starts with a purpose. There’s a reason why you’re building this website. That’s where you want to ask yourself. If you’re building a website only because everyone else has one, you’re setting yourself up to have a website that looks like all of the other websites out there. At the very least, you’re building a website to increase the visibility of your business. You may want people to book an appointment, buy a product, place an order, or sign up to your list. You want to know what you want people to do when they get to your site. You can then create a site design to influence that action.

  3. It Has to Be Visually Appealing
  4. Have you ever visited a website that looks like it hasn’t been updated since 2002? It gives the impression that the business is just as dated as the website. That’s the wrong impression that you don’t want to give your site’s visitors. You need to have a website designed so it tells people right away what your company’s brand is about. Remember, the brand isn’t the logo, but it’s the promise you give your customers. It’s the emotional connection that’s communicated visually through colors and fonts. Some colors evoke urgency or happiness. Other colors, like blue, is tied with safety and security. Your site design should also include stylized images. Tacky stock images won’t do to create a good impression.

  5. What’s Clean Design?
  6. A clean design is one where your site isn’t cluttered. This is the perfect time to revisit the purpose and goals of your website. Does the website’s design drive a specific action? For example, if you want your website to get people to sign up to your list, does the design drive that one action? The website’s design will also impact speed. That can help users stay on your site longer and help your site rank higher in search engines.

  7. Easy to Find Information
  8. A key component to good website design is how easy it is for people to find what they’re looking for. Some people will want to know the cost of your services. Others will want to know the types of services you offer or your restaurant’s menu. It doesn’t matter if your business is located in Rochester, MN or Bismarck, ND. If people can’t find what they’re looking for, they’ll get frustrated and go elsewhere.

  9. Websites Must Be Mobile Friendly
  10. There are certain things that are non-negotiable in website design. Having a mobile-friendly website is one of them. More people are using their phones to search for information than ever before. Google has responded to this shift by prioritizing mobile versions of websites in search results. If your website isn’t up to date with these changes, your site may show up lower in search results. When you’re looking at your site’s design, you’ll want to consider how they’re getting to the site. Are they searching on their phone? Are they on a desktop computer at work? If they’re searching on their phone, then you must have a design that works well on mobile devices. Regardless, you want to have a design that works great across devices.

Build a Website That Gets Results

What is web design? As you can see here, there are a lot of elements and consideration when it comes to designing a website. There’s so much more to it than throwing up any old template. There’s careful thought, planning, and testing to make sure you give potential customers the best impression of your site as possible.

It may seem like a lot of work. The team at Arvig Media is ready to help. We can handle website design and drive traffic to your site once it’s built. Contact us today to find out more about our services. We have locations throughout the Midwest, including Fargo, Rochester, St.Cloud, and Sioux Falls.