TGK Automotive – Geofencing Case Study
See how Arvig Media used Geofencing and Conversion Zone technology to drive store visits and achieve a high conversion rate for TGK Automotive, an auto repair shop with 8 locations throughout the Twin Cities.
The Objective
- Build brand awareness among TGK’s target audience of car owners.
- Drive new users to TGK’s website.
- Increase in-store visits to one of their 8 locations across the Twin Cities.
The Solution
We designed and developed display ads that directed prospective customers to TGK Auto’s landing page. Each ad featured a different promotion and a clear call-to-action, incentivizing users to visit TGK’s website. These ads were placed on high-traffic, reputable websites with strong engagement rates.
We then built geofences around strategic locations with a high concentration of car owners, including competitor auto repair shops. Additionally, Conversion Zones were established around TGK’s 8 locations to track physical visits from users who had previously seen the display ads.
Throughout the campaign, we continuously optimized performance by:
- Eliminating low-performing locations and websites.
- Reallocating budget to geofences that were driving the most traffic.
Key Results
📊 281,351 Total Impressions
Over a 2-month period
📍 295 Conversions
An above-average 0.13% conversion rate
💰 $3.05 CPA (Cost-Per-Acquisition)
This case study demonstrates how geofencing and conversion tracking can effectively drive foot traffic and conversions for local businesses like TGK Automotive. 🚗💡
Charly Baune is a seasoned Sales and Marketing professional with over 30 years of experience. He has been a pivotal figure at Arvig for the past two decades, currently excelling as the Media Division Manager. Leading a dynamic team, Charly drives Arvig Media, a full-service marketing agency, to service clients across 30 states. Under his leadership, Charly’s team excels in diverse areas including web design, SEO, Google Partnerships, and social media strategy across multiple platforms.