Organic traffic to your website is the key to the long-term growth of your business. However, some business owners are unaware of organic traffic and its importance.
Organic traffic is defined as visitors coming to a website through a search engine result that is not a paid advertisement.
When users type a query into a search engine like Google or Bing, they typically are presented with a paid advertisement and the top search result for that search term. As I’m sure you can imagine, the top search result will get a lot of clicks. Many business owners want to know how they can be in the top five results on Google to capitalize on all this potential website traffic.
The way to be that top search result is through search engine optimization or SEO for short.
Organic traffic through SEO is a low-cost method to drive traffic to your website and increase your bottom line.
The benefits of organic traffic don’t stop there. Here are three benefits of SEO-based traffic that you might not have considered.
- It’s Cheaper Than Ads
- It’s Targeted
- The Effects Are Long-Lasting
As a savvy business owner, you always need to keep an eye on your ad spend, as it can get out of control quickly. Paid advertisement or “pay per click” is excellent for driving traffic to your website. However, it isn’t cheap and can take a significant bite out of your advertising budget.
Although, this doesn’t mean that paid traffic is a bad thing. On the contrary, sometimes, a little extra traffic is just what you need to meet your sales or engagement goals.
Although this is a short-term solution to a long-term problem, as constantly paying for paid traffic will add up quickly.
Optimizing your website for SEO isn’t free. Still, it is much more cost-effective than always relying on paid traffic to your website. Studies show that companies that rank as the top search result on Google receive 42% of the traffic for that search query. In comparison, the second result only receives 11%.
Pushing your website to the top five results on Google is a free way to drive traffic to your website. That can result in conversions and increase overall sales for considerably less than paid clicks.
One thing that some website owners fail to recognize is that SEO is targeted just like paid advertisements.
Paid ads are often highly targeted to a specific audience or keyword depending on where you advertise (Facebook, YouTube, Instagram, TikTok, Google AdWords). Having focused ads on your target audience is critical for high conversion rates. You don’t want to put ads in front of people with zero interest in your product or service.
Optimizing your website for SEO accomplishes the same thing.
When you optimize your website for SEO, you focus on specific keywords that you expect a potential client would search for. These leads are looking for an answer to their question, so if they click on your website, they will likely become a customer, subscriber, or join your email list.
Ranking highly on Google builds trust with your target audience, which is a big deal as potential customers trust what they find in top search results on Google.
Targeting your SEO to your ideal client and driving them to your website is an excellent way to increase your sales and followers.
Paid ads are great for quick boosts in website engagement and clicks. However, it is not sustainable long term, as pay-per-click advertising gets more costly as traffic to your website increases.
Unless you have a massive advertising budget, long-term paid ads are not cost-effective.
However, optimizing your website for SEO is a long-term option to help drive users to your website.
Optimizing your site for SEO will organically continue to drive traffic so long as your Google ranking doesn’t change. Although driving organic traffic is a slower process, it works 24/7/365 instead of for the duration of your paid ads.
Having SEO work at all hours of the day helps drive continual, sustained growth instead of quick bursts of activity.
Wrapping It All Up
Optimizing your website to drive organic traffic is fundamental to sustained clicks over time and is less expensive than paid ads.
Although building your site’s SEO ranking takes time, the effects are long-lasting and will save you money long-term.
Optimizing your website for SEO can be daunting for any business owner. If you need some help, the experts at Arvig Media are standing by to assist you. Our SEO team is ready to help drive new traffic to your website. Let’s explore new avenues for getting your website on the first page of Google.
Whichever method you choose to optimize your SEO, driving organic traffic to your website is the best way to make your business sustainable and profitable long term.
By Charly Baune