Though digital marketing is one of the most important aspects of your overall marketing plan, knowing whether your digital marketing is working can feel like a challenge. Of course, the success of any marketing effort is how it measures against your goals. However, no matter what your company’s individual goals are, there are a few key performance indicators that any marketing team can use to determine whether their digital marketing is working well. Here is what you need to know…
The Importance Of Reviews
Every online shopper relies heavily on reviews to ensure they can trust the product or service they are purchasing. Good reviews can make your business appear more trustworthy and reputable, while bad reviews can feel a bit like a scarlet letter. Despite the risks, they are an essential part of any good digital marketing plan.
A lack of reviews can highlight a lacking area in your digital marketing. Even poor reviews allow you to demonstrate a respectful and supportive response to your customers’ concerns. So, if you notice that your digital marketing is not encouraging responses, it may be time to reconsider your approach.
Why You Need A Social Media Presence
Websites and display advertisements are simply not enough for an effective digital marketing plan. While you don’t have to be present on every social media platform, it is essential to have a social media presence. These platforms act as a formidable advocate for your brand’s awareness. However, this does not mean that social media is simply for feel-good posts and entertaining content.
Today’s consumers use social media to make real buying decisions, which is why it is crucial to employ a methodical and well-thought-out strategy. Three of the most effective social media platforms you should consider are Facebook, Instagram, and LinkedIn. While Facebook and Instagram are excellent for target B2C marketing, LinkedIn is much better suited for B2B businesses.
Claiming Your Business In Google
If you have yet to claim your business on Google’s My Business, there is a good chance that your customers don’t have convenient access to important information about your business. Without access to your hours, contact information, and transparent reviews, both your current and potential customers may miss out on how to reach you and learn more about your business.
By claiming your business, you can edit, verify, and ensure that all of the information displayed is correct and up to date. Without it, you have no control over the displayed information and won’t know how others are reviewing your company.
Mobile-Friendly Website
Is your website failing to convert customers and perform as intended? Before doing a deep dive into how to redesign your site, the first factor you should consider is whether it is mobile-friendly. Today’s consumers are spending more and more time shopping and learning about new businesses on their phones.
Simpler, user-friendly mobile websites are an absolute necessity. Your website also needs to be responsive and load quickly. Slow-loading websites lead to much higher bounce rates. The best way to combat this is by eliminating unnecessary elements on your website to ensure that it loads as quickly as possible when running as the mobile version.
Overall Digital Marketing
If you are not doing all the strategies above, then there is significant opportunity to improve your marketing. These are some of the easy to fix items, there is also many other aspects of marketing to consider. Want to learn more about Marketing, please reach out to us here at Arvig Media.