SEO, the “Holy Grail” for online marketers, helps enable websites to rank better on the SERPs (search engine results pages) of Google by getting more traffic via organic or natural means. While the majority believe content is crucial for SEO, a big part of optimizing your website involves creating a good link profile. The acquisition of credible backlinks—also known as external, inbound, third party or incoming links—is crucial for enriching your business’ reputation and boosting its credibility. Learning more about why SEO links are important, what links mean to search engines and how to build a strong link profile can help your business rank higher on Google.
Why is it Important?
SEO links are crucial for the popularity of a website or blog. Google uses the inbound links from quality websites as an important ranking factor for determining a particular sites’ Google Page Rank (PR). This is why most web designers often advise startup businesses creating new websites to spend a few weeks on link building. Link building allows for more exposure on Google, especially if those incoming links are from an authoritative website.
Your site’s link profit consists of the various types of links pointing to your site, the anchor text of those links and the way links were acquired. These links are important because they grant businesses more visibility in the search results, give a “vote” of credibility from outside sources with an already good reputation and lead web users to related content across multiple domains. With high-quality links, your site will be identified as a valuable resource in the eyes of Google.
What Links Mean for Search Engines?
Search engines like Google typically use SEO links for discovering new web pages and determining how high a page should rank in the SERPs. Once Google has searched hundreds of pages on the web, it extracts the content from those pages and adds it to its indexes. This way, they can decide whether a particular page offers enough good quality to be ranked well for relevant keywords.
If you don’t work on your linking strategy, chances are you may not be able to appear in the top search results. On the other hand, if you have plenty of high-quality websites linking to you and back, the better the chances are of you ranking high on Google. To thrive online, it is important for websites to understand and implement expert link-building campaigns.
How to Build a Good Link Profile
In order to build a good link profile, websites must invest great time and effort into creating a results-producing linking strategy. This strategy includes: writing stellar content and informing bloggers, following social bookmarking websites, following blog comments, making directory submissions, adding links to videos and writing content with natural links (these can include images, infographics, etc.). Your focus of a good link profile should be on quality. To do so, all the inbound links you add to your site content should be from legitimate, authoritative sources and not spam-filled websites.
Therefore, if you want to rank higher on Google, perhaps it’s time you worked on your link-building strategy!