Eating the Whale of SEO: DIY SEO Guide [Part I]

Go ahead and take a bite out of this SEO challenge! With our four-part blog post series, we will dive deep into all the juicy SEO tips and tricks. These SEO tips will get your business soaring to the first page of Google search results! We’ve broken down our top SEO advice into easy-to-tackle “bites.” Follow our 4-week journey into our easy (and completely FREE) DIY SEO guide.

Diving into the Whale-pool of SEO Knowledge

Search Engine Optimization (SEO) is a powerful tool that can help businesses to reach more customers and increase their organic traffic. If you’re not already investing in SEO, you could be missing out on valuable opportunities to connect with potential customers. Search engine optimization will help you reach a wider audience and increase your rank on google search results.

Optimizing your website and business for SEO is comparable to eating a whale – an intimidating feat, right? It may feel overwhelming having so many aspects of your digital presence that need attention.

Guess what? It doesn’t have to be! Just focus on taking one bite at a time – break the task down into manageable chunks, and you’ll find success before you know it. So don’t get discouraged; just keep swimming (or should we say chomping) forward!

“The vastness of the ocean reminds us that there are no limits to what we can achieve – or how far forward we can go.”

The First Bite: Your Google Business Profile – Set Up and Optimize Quality Content

A Google Business Profile can help improve your SEO and boost your business’s online visibility. Your Google Business Profile allows customers to find relevant information about your business, such as contact details, reviews, and business hours, on search engine result pages (SERPs).

Follow these steps to manage your Google Business Profile and establish a strong presence for your business on Google:

You can create a Google Business Profile by going to google.com/business and signing in with your Gmail account. Enter the name of your business and verify that you are authorized to manage it.
Enter all relevant details like contact information, opening hours, and address. Ensure these details are accurate and complete so potential customers can easily find you!
Upload photos or videos from your business profile page. These help attract more attention from users when they’re searching for related topics.
Publish posts regularly. This helps ensure that people stay engaged with your brand by giving them updates on new products or services available at your company.
Monitor how users engage with your content and respond to any customer inquiries and reviews in a timely manner. This shows potential customers that you are serious about customer service!

With all these tasks completed and a clean business profile maintained, you will start seeing improved results in terms of organic traffic and increased visibility for your business!

Arvig Media has a team of experts dedicated to helping you set up and maintain your Google Business Profile and improve your rank on Google today! Learn More.

Arvig Media Blog: Google Business Profile Optimization for Near Me Searches

Arvig Media Blog: How to Rank Higher on Google: 6 Mistakes to Avoid

Bite #2: Customer Reviews

Reviews on your Google Business Profile can boost your online visibility and establish credibility with potential customers. In the same way, reviews help you gain a better ranking on Google. Google values companies that get reviews more frequently.

You can encourage current customers to leave a review by making it easy for them to do so.

Here are some proven strategies for getting more customer reviews:

Create a direct link to the review page on your business profile that you can share with current customers.
Tell them why you would like a review, such as, “We value your opinion, and we’d love for you to leave us a review.”
Offer incentives for customers who leave reviews, such as discounts or giveaways.
Encourage customers to leave reviews after they have made a purchase by sending emails or postcards
Send reminders on social media or in newsletters to encourage customers to write reviews.
Create a QR code that is unique to your business and display it at the register. During checkout, you or your employees can ask the customer to leave a review.

Click Here to learn more about how to create QR codes and the best QR Code generators ranked by Hubspot

Customer satisfaction usually encourages them to leave you a review, so all you need is an easy way for them to do so. This shows potential customers that their opinions matter and encourages more people to get involved! Taking the time to respond to the reviews you receive shows the people that visit your business that you care and that you want to provide them with a positive experience. Not only that, but Google also takes notice.

Customer reviews are one of the major metrics Google uses to establish the credibility of your business. The more reviews your business profile receives, the higher your SEO success and the more likely it is to be recommended in relevant search queries.

Part I Synopsis: Down the Hatch

Eating a whale may seem impossible; however, when you break it down into bite-sized steps, your SEO efforts will be well worth it! As we discussed in Part I of our DIY SEO guide, setting up and optimizing your Google Business Profile is crucial. Our discussion also included ways to get more customer reviews, reply to reviews, and maintain a strong Google business profile. These are all important activities to ensure your digital presence is SEO-ready! Combining these pieces will really improve your SEO results and drive organic traffic.

So don’t just dip your toe in the ocean of SEO optimization; dive in headfirst and reap the rewards of making a great first impression. These activities will give your company a great head start across the vast ocean of possibilities for SEO success. Check back next week for Part II of our DIY guide to SEO, and put Part I into practice this week so your digital presence makes waves for all the right reasons.

Still feeling overwhelmed by SEO? Don't worry; Arvig Media's team of SEO experts is here to help! With over 20 years of experience in digital marketing and search engine optimization, they can help you reach your goals. Contact Arvig Media today and let their team of experts take the stress out of SEO.