As any business owner or marketer knows, making a strong first impression is crucial. And because your website provides the first impression to most of your customers, you need to…
Read More
Did you know that Instagram now hosts more than 1 billion monthly users? With more than 80 percent of users now following a business on the platform, Instagram is quickly…
Are you new to digital marketing and looking to get an effective strategy off the ground? Whether you’ve just started your research or already have a part in building your…
No matter how successful your business or product is, a few dissatisfied customers on can be a force to reckon with. One day online world, you can be riding high,…
Businesses can market on Google to strengthen their marketing strategy. As the largest internet search engine in the world, Google not only specializes in internet-related services, but also a host…
5 Times You Should Update Your Ads An integral part of a successful digital marketing campaign are advertisements that capture attention. The goal of a marketing campaign is for a…
5 tips to take your marketing to the next level By Darla Palmer-Ellingson A well-designed sales and marketing program can distinguish you from the competition and ties directly to profitability….
For many business owners, marketing and advertising are synonymous—flyers, ad slicks, billboards and the like. But the internet has changed the game. To be successful today, most businesses have to…
The evolving face of YouTube Should your business be on it? By Darla Palmer-Ellingson YouTube has more than 1.5 billion monthly active users—making it the second-largest audience in the world,…
By Darla Palmer-Ellingson Until 2018, using Facebook to advertise brands, products and services was one of the most affordable methods to reach a targeted online audience. On Jan. 11, Mark…