As we dive deeper and deeper into the digital age, search engine optimization (SEO) is an essential part of any company’s digital marketing strategy.
Studies show that websites that rank in the top five Google search results typically command 66% of the clicks for a given desktop search query. You want to control that huge market share in your business niche!
As a business owner, it’s natural to want to build an SEO Team in-house. This way, your team is autonomous, and you can control the content and direction. Plus, it’s “your team,” which appeals to every business owner.
Although having an in-house team may sound appealing on the surface, there are some significant benefits to outsourcing an SEO team to help your business grow and succeed.
This article will look at the top five benefits of outsourcing your SEO and how it can pay off big in the long run.
It Saves Time
Let’s be honest; hiring a new team of experts is no simple task.
Sifting through piles of resumes for each position takes time and lots of it. Then there’s the interview process, which takes even more time. Once you select a candidate, there’s no guarantee that your new hires will have chemistry as a team.
In the end, it can take months (if not years) to assemble your squad of SEO gurus. You’ve missed out on more clicks during that time than you can imagine.
When you outsource your SEO team, there’s no need to waste precious time interviewing hundreds of candidates to find the right match. The team is ready to go right now and start working on making your site an SEO magnet.
An Existing Team Already Has Chemistry
Chemistry takes time to develop. This is time that you don’t have to waste while your competitor is stealing your potential customers.
An existing SEO team will already have chemistry and an efficient workflow. They know how to work together efficiently, and there won’t be any “growing pains.”
They Understand Changes in the Algorithm
Have you ever looked at a Google Core Updates like this one?
It looks like trying to read Greek in French while translating it into Mandarin.
Understanding changes in the Google algorithm and SEO is a full-time job. As an entrepreneur, your job is to grow your business and not pour over the most recent Google update trying to understand it.
When you outsource your SEO team, they will already be prepared for any changes in the algorithm. They can also adapt your content to maximize your site’s SEO. An experienced SEO team will know what to look for in Google updates and understand how to navigate these new challenges.
They Have an Established Workflow
An established SEO team has a rhythm to their work. They will understand what needs to be done to optimize and create new content for your website.
Furthermore, SEO is an ever-changing environment, and your team will need to adapt quickly to changes in how Google prioritizes search terms.
The workflows and content streams will already be pre-planned with an already established team. The standard operating procedures will also be in place to adapt to new changes in the SEO algorithm.
This gives you a leg up on your competition, who may struggle to figure out the new changes. In the meantime, your team is cranking out new content optimized for the latest SEO framework.
It Saves You Money
The most significant advantage of outsourcing your SEO is its cost savings.
Hiring your own team will take a lot of time, and having more employees means you have increased overhead. Furthermore, these new employees need to be trained on your systems and develop a proper workflow to leverage the algorithm.
When you outsource your SEO team, they can work right away on making your website one of the top Google search results without all the lengthy onboarding procedures new hires require. And the quicker your site is optimized, the sooner your bottom line can reap the rewards of increased SEO traffic.
Wrapping It All Up
Understanding SEO is a dynamic process that takes a lot of work and time to grasp and understand fully.
An SEO team in place to capitalize on website clicks is perhaps the best thing you can utilize to grow your business and increase your bottom line.
Although hiring an in-house SEO team can be enticing, the logistics, time, and cost of onboarding a new team can result in revenue lost to one of your competitors.
Outsourcing your SEO team is the fastest and most efficient way to get your website ranking on Google and increase your revenue stream to new heights. If you require an SEO team who can optimize your website’s search results, you should check out Arvig Media and their highly trained SEO experts ready to assist you.