Did you know that a recently-launched website doesn’t appear on Google’s search engine result pages as soon as it goes live? Whether you are planning to begin developing a new website for your business or have already launched one, it’s important to note that to get your website ranked on Google, it takes some time and effort.
In this blog post, we’ve laid out a few tips you should consider to get your website ranked on Google. Let’s take a look.
Keep These 4 Tips in Mind to Rank on Google
Here’s a list of points we’ll be discussing:
- Use the Correct Keywords for Your Niche
- Use Meta-Description
- Submit Your Website to Google
- Use Social Media to Your Advantage
Use the Correct Keywords for Your Niche
Way before you get started with building a website for your business, you need to create a well-planned digital marketing strategy for your business. And without “Keyword Research,” a digital marketing strategy holds little-to-no significance. You may consider it to be the cornerstone of SEO.
However, it’s important to note that the keywords should be relevant to your business and must be related to your niche. Google focuses on delivering top-notch experience and relevant information to its users. That’s the reason you should use the correct keywords for your niche.
“Which keywords represent my business?
What do I offer?
What’s my unique selling point?”
For instance, if you sell leather bags, the keywords you should target are:
Leather Bags for Men
Vintage Leather Bags
Leather Bags for Women”
I’d advise against second-guessing the keywords. It will end up doing more harm than good. Instead, you should use tools like Ubersuggest, Ahrefs, Moz Keyword Explorer, etc. to find the relevant keywords in your niche.
As you can see in the above-displayed image, you should consider factors like Trend, Volume, CPC, PD, SD to know which keywords are best for your business.
- Trend: Yearly Search Frequency
- Volume: Monthly Search Frequency
- CPC: Average Cost-Per-Click
- PD: Paid Difficulty
- SD: SEO Difficulty
Filter out the keywords and implement them naturally in your website content.
Use Click-Worthy Meta-Description
Meta-descriptions appear in search results. Here’s what they look like:
Their main purpose is to convince the people to head over to your website. An increase in CTR helps businesses boost their search engine rankings. And that’s the reason you should come up with outstanding, click-worthy meta-descriptions for each page to capture more clicks. Some best meta-description writing practices are:
- Avoid Duplicate Meta-Description Tags
- Never Include Double Quotation Marks
- Sometimes, it’s Cool to Not Write Meta-Descriptions.
- Write Descriptions Between 50-160 Characters
Submit Your Website to Google
To rank your new website, you need to let Google know that it’s up and running. Once you do, Google bots will head over to your website and crawl each page. This will help them understand the content on your website and put your website into their web index. To do this, use Google Search Console, a tool that’s essential for ranking your website. With this tool, you can analyze the traffic data, track and improve performance, fix any indexing/crawling problems, etc. You can claim and verify your website in the search console for informing Google about your website’s existence.
The next step is to submit an XML sitemap, which will help Google know about all your website’s URLs ready for crawling. Once Google bots crawl your website, you may monitor the indexing status and look for any problems. In case of any warnings or alerts, it’s essential to fix them. In short, GSC is a must-have tool in your arsenal.
Use Social Media to Your Advantage
While Google hasn’t confirmed the importance of social signals, you should know that you can get your website ranked faster on search engines by promoting your business on your social media channels. While social shares don’t really affect a website’s ranking on Google SERPs, social media profiles do rank there. Promoting your business on social media platforms will help you promote and redirect traffic to your website, ultimately appearing as relevant in Google’s eyes. The more you post and engage with your audience on social media channels, the higher will be your website’s traffic.
Getting your website ranked is easy, yet time-consuming and requires patience. It’s the first step you need to take towards establishing your online presence. And if you need to get your website ranked on Google, we are the experts. Get in touch with us STRAIGHT AWAY!